HIX LDN 2025, focusing on the future of hospitality, is Europe’s leading event. This hotel design event is scheduled to take place on November 26–27 at the London Business Design Centre (BDC), bringing together over 160 design brands. The HIX Talks conference program is guided by this year’s central theme, Culture Clash.

The conference begins with the “A Brand Apart” session, examining international hotel groups‘ strategies for preserving their brand identities (DNA) while expanding into new cultures. Following this, the “Shape of Future Luxury” panel discusses how the contemporary definition of luxury hospitality is shifting through concepts such as community, responsibility, and authenticity. A special session celebrating the G.A Group‘s 40th anniversary focuses on the challenges of running a creative studio. The first day concludes with a “Keynote Interview” featuring Christoph Hoffmann, founder of 25Hours Hotels. All conference events are hosted at the London Business Design Centre.

The second day of the program commences with the “AHEAD of the Curve” awards session. Subsequently, the “Expert Systems” panel, featuring brands like YOTEL and OBMI, offers a technical analysis of how artificial intelligence (AI), LLMs, and automation impact hotel design studios and the guest experience, directly addressing The Future of Hospitality. The afternoon addresses how the hotel wellness concept is evolving beyond spas to integrate with the longevity movement and medical applications. The final panel of the day, “Founders Forum,” is designated as a guide for new studio founders, a key element of any successful Hotel Design Event.

HIX LDN 2025 can be visited at the London Business Design Centre on Wednesday, November 26, from 10:00–20:30, and on Thursday, November 27, from 10:00–16:00. In addition to the conference sessions, the event features installations inspired by the Culture Clash theme.